Nike ISPA is a bold approach to functional design with experimentation in mind

Curated by Editor M launched in november 2018, nike ISPA is nike’s most radical, cutting-edge division, seeking to rethink sneakers and sportswear while improving athlete’s interaction with the built environment. for nike, ISPA is a philosophy, a set of design principles that through observation and experimental expression aim to solve problems. deriving from the words improvise, scavenge, protect,